Gilmore Guy.

When I read, in chapter 3 of Dan Gilmore's 'We the Media', about RFID chips and how they were being described, I realized that this technology that has been developed could actually be a boon to consumers. Previously I have heard of chips like radio frequency imbedded devices or something similar to that affect (RFID) and I knew that walmart was using them to track the products going in and out of their stores so noone ever had to do any inventory ordering.. I also knew that this could be used to track repeat customers due to the chips never expiring. but what i ahdn't considered is how much of a boon this could actually be to consumers. We are able to utilize the same reading devices much the same as the company that provides the chipped items are. Now imagine if as Gilmore mentioned you could find out information on where your tennis shoes were made, or if there was important allergy information not included ona product. Imagine how useful it would be in identifying E.coli spinach growers if the people who had eaten the spinach had a chip somewhere in the food they had left.. and imagine if this chip had information on exactly where that food came from.

I wonder if it is better to be protected from this type of invasion of privacy or if it is better to exploit it to the consumer advantage?